Sara Lee Ice Cream Disappears From Coles and Woolworths Shelves Across Australia
Australian ice cream lovers have lost a familiar favourite from the freezer aisle. Sara Lee’s one-litre ice cream tubs have been delisted from Coles, about two years after Woolworths stopped stocking the range. That means the popular tubs are no longer available at either of Australia’s two biggest supermarket chains. Here’s what we know about the change and what it means for shoppers.
What Happened to Sara Lee Ice Cream?
Sara Lee’s one-litre tubs were removed from Coles last month, in October 2026. It’s understood Coles made the decision following a routine review of its ice cream range. Supermarkets regularly review the products they stock, considering factors such as sales and customer demand, and some brands are removed to make room for others.
The move follows Woolworths’ decision to stop selling the Sara Lee ice cream range around two years ago. With both major chains no longer carrying the tubs, many shoppers will find it much harder to get their hands on them.
A Long-Time Favourite in Australian Homes
Sara Lee has been a familiar name in Australian households for more than five decades, best known for its frozen desserts, cheesecakes and puddings. Its ice cream range included classic flavours such as French Vanilla, Ultra Chocolate, Strawberries & Cream and Hokey Pokey. The brand has said its ice creams are made with fresh cream from selected Australian dairies, and the tubs were often a popular half-price special at both supermarkets.
Many fans have shared their love for the range over the years, with some praising its creamy texture and real flavour, especially the Strawberries & Cream variety.
Sara Lee Ice Cream: What’s Changed
| Retailer | Sara Lee 1L Ice Cream Tubs | When It Changed |
|---|---|---|
| Coles | No longer stocked | October 2026 |
| Woolworths | No longer stocked | About two years ago |
| Other Sara Lee products | Desserts and cheesecakes still sold at major supermarkets | Not affected |
Does This Mean Sara Lee Ice Cream Is Discontinued?
Not necessarily. The tubs have been removed from Coles and Woolworths, but there has been no announcement that the product has been discontinued entirely. Shoppers may still be able to find Sara Lee ice cream at independent supermarkets or other retailers, although availability may vary by area. Sara Lee’s other frozen desserts, including its well-known cheesecakes, are still on supermarket shelves.
A Tough Few Years for Sara Lee
Sara Lee’s Australian business has faced challenges in recent years. In 2023, the company went into receivership before being bought by a private buyer in a sale that helped keep the brand going and secured the jobs of more than 200 workers. Since then, the brand has continued to sell its frozen desserts in Australia.
What Are the Alternatives?
Despite the loss of Sara Lee tubs at the major supermarkets, Australians still have plenty of options. In a recent customer satisfaction survey for ice cream tubs, Cadbury came out on top, ahead of popular brands including Bulla, Connoisseur and Blue Ribbon. Supermarket own-brand premium ice creams are also a budget-friendly option for shoppers looking for a creamy tub at a lower price.
