Lay’s is putting Thanksgiving dinner in a chip bag this year. Its new “Holi-LAY’S” lineup has five limited-edition flavors, from roasted turkey with gravy to Dubai-style dark chocolate. Here’s what each one offers and when you can buy it.

Holiday snack aisles fill up quickly with pumpkin spice and peppermint everything. This season, Lay’s has gone a different way. It’s skipping the dessert-only angle and building flavors around the actual holiday table: the turkey, the cheesy side dish, and the sweet-and-salty treats people pick at once dinner is over.

The collection is called “Holi-LAY’S.” It has five limited-time flavors that roll out in stages from late October through December. Three are savory and inspired by classic holiday meals. Two are chocolate-covered chips for people who want something sweet.

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The Full Holi-LAY’S Lineup

Lay’s Cheddar Scalloped-Style Potatoes

This one is the most natural fit for a potato chip. Scalloped potatoes are already a potato dish, so the jump to a chip is small. Lay’s says the flavor aims for the creamy, cheesy richness of a baked casserole of sliced potatoes in cheddar sauce. If you already like cheddar-flavored chips, this is the safest flavor to start with.

Lay’s Roasted Holiday Turkey

This is the flavor most people will talk about. It is meant to taste like roast turkey with rich gravy, the centerpiece of a Thanksgiving dinner. Savory, meat-forward chip flavors tend to split people. Some love the novelty, and others prefer to keep their turkey on a plate. Either way, it is likely to be the flavor shoppers pick up just to see what it tastes like.

Lay’s Maple Bacon

Maple bacon combines sweet maple with smoky bacon. That pairing is already popular at breakfast, and it works well on a salty chip. It also suits Christmas morning or a holiday brunch spread as well as Thanksgiving.

Lay’s Wavy Milk Chocolate

This is not a chocolate-flavored seasoning. These are real Lay’s Wavy chips coated in milk chocolate. The ridges hold the coating, and the salty potato underneath balances the sweetness. Chocolate-covered potato chips have long been a specialty candy-shop treat, so a version from a major chip brand is notable.

Lay’s Wavy Dubai-Style Dark Chocolate

The most on-trend flavor in the group draws on the Dubai chocolate craze that has spread across social media. It pairs dark chocolate with pistachio on Lay’s Wavy chips. Fans of pistachio-and-chocolate desserts will probably want to look for this one first.

When Will Each Flavor Hit Stores?

Lay’s is not releasing all five at once. Here is the schedule:

• October 25: Cheddar Scalloped-Style Potatoes and Roasted Holiday Turkey reach stores nationwide.
• November 8: Maple Bacon arrives.
• December 1: Wavy Milk Chocolate and Wavy Dubai-Style Dark Chocolate start appearing at select retailers, with wider availability planned for 2027.

The staggered rollout means the savory flavors are in stores in time for Thanksgiving planning, and the chocolate-covered chips arrive for holiday parties and gift shopping in December.

All five flavors are limited-time releases. If one becomes a favorite, buy a few bags while it’s still on shelves.

Why Lay’s Is Pitching Chips as Holiday Gifts

Lay’s is marketing this lineup as more than a snack. It’s also pitching the chips as gifts. The brand points to consumer research showing that most people see food as a good holiday present, and many prefer it to other kinds of gifts. A bag of turkey-and-gravy chips makes a fun stocking stuffer or a conversation starter at a holiday party.

The chocolate-covered varieties fit that idea especially well. They are in the same space as boxed candy and holiday treats, not everyday lunchbox chips.

The Holi-LAY’S Sweepstakes

Lay’s is also running a holiday giveaway alongside the launch. Shoppers can scan the code on qualifying bags or visit HappyHoli-Lays.com for a chance to win holiday-themed prizes, including:

• Branded glass and wood chip bowls
• A holiday sweater
• A charcuterie set
• A multicooker
• A tile game set
• A signature oval casserole dish from a Lay’s collaboration with Le Creuset

The Le Creuset casserole dish fits the theme well, since it’s the kind of dish you’d bake scalloped potatoes in.

Which Flavor Should You Try First?

It depends on how adventurous you are:

• Playing it safe? Go with Cheddar Scalloped-Style Potatoes. It is basically a richer, creamier cheddar chip.
• Want the full Thanksgiving novelty? Roasted Holiday Turkey is the one people will be talking about.
• Love sweet and salty? Maple Bacon gives you both without chocolate.
• Following food trends? Wavy Dubai-Style Dark Chocolate is the one to look for in December.
• Shopping for kids or a crowd? Wavy Milk Chocolate is likely to have the widest appeal.

For a fun holiday gathering, put out a bowl of each and let guests vote for a favorite.