Kellogg’s Changes UK Rice Krispies and Coco Pops Recipes
Two of Britain’s best-known breakfast cereals have quietly changed. Kellogg’s has reformulated Rice Krispies and Coco Pops in the UK, removing whole rice grains from both recipes. The company says the move is a response to changing weather conditions that are affecting the quality and supply of rice. The update also brings an important allergen change that shoppers with gluten intolerance or coeliac disease need to know about.
What Has Changed?
Rice Krispies are no longer made with whole grains of rice. Instead, the cereal is now made using rice flour. Coco Pops have also been reformulated and now contain a blend of rice flour and corn flour in place of rice. The updated packs carry clear callouts on the front to highlight the recipe change and new allergen information.
Why Did Kellogg’s Change the Recipes?
Kellogg’s says the change is all about consistency. A spokesperson explained that changing weather conditions are affecting the quality and availability of some of the rice and grains used in its cereals, and that the new recipes will help the company maintain consistent quality. The move highlights how extreme weather and climate pressures are increasingly forcing food brands to rethink their ingredients and sourcing.
Important Allergen Update: Now Contains Wheat Gluten
The biggest change for some shoppers is the allergen labelling. Both Rice Krispies and Coco Pops now contain wheat gluten as an ingredient.
Previously, the cereals carried a “may contain gluten” warning because they were made in factories that also handled other cereals containing gluten. Now that wheat gluten is part of the recipe, the packaging must clearly state that the cereals contain it. Anyone with coeliac disease, a wheat allergy or gluten intolerance should check the ingredient and allergen information carefully before buying or eating these cereals.
What Hasn’t Changed?
Kellogg’s says the cereals still meet the UK’s rules on fat, salt and sugar, so they remain non-HFSS, meaning they aren’t classed as high in fat, salt or sugar. They also still contain no artificial colours, flavours or sweeteners. The company says none of its other cereals have been reformulated, so favourites like Corn Flakes and Crunchy Nut aren’t affected by this change.
Is the Change Happening Everywhere?
No. The new recipes apply only to the UK. Reports say that in the United States and Canada, the cereals will continue to be made with rice grains, with no changes expected. Kellogg’s hasn’t said how long the UK recipe change will last.
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