Popular Ice Cream Pack Disappears From Supermarket Shelves
If you’ve been searching the freezer aisle for a box of Magnum Mini White Chocolate ice creams, you’re not alone. Shoppers at Coles and Woolworths say the popular six-pack has vanished from shelves, and they’ve been unable to find it for weeks. Unlike some other recent supermarket delistings, this one appears to go further: the white chocolate minis may have been discontinued altogether. Here’s what we know.
Magnum Mini White Chocolate Appears to Be Discontinued
Frustrated shoppers have been raising the alarm over empty freezer shelves, worried their favourite treat has been quietly axed. It now seems that The Magnum Ice Cream Company has discontinued the white chocolate minis, as they no longer appear on the official Magnum website.
That’s significant, because it means the product is unlikely to turn up at independent supermarkets either. The Magnum Ice Cream Company, Coles and Woolworths have been contacted for comment.
What Is Magnum Mini White Chocolate?
The Magnum Mini White was a smaller version of the classic Magnum White ice cream stick. Each mini combined velvety vanilla ice cream with a thick, cracking white chocolate coating. Sold in a six-pack of 60mL sticks under the Streets brand, it was a popular choice for anyone wanting a Magnum treat in a smaller size.
Which Magnum Flavours Are Still Available?
While the white chocolate minis seem to be gone, there are still plenty of Magnum options in Australia. According to the Magnum website:
- Magnum Mini flavours: Classic, Almond, Dulce De Leche, Boysenberry and Baileys
- Full-size Magnum flavours: Classic, Dulce De Leche, White Chocolate & Cookies, Almond and Boysenberry
For white chocolate fans, the full-size White Chocolate & Cookies Magnum may be the closest alternative.
A Tough Month for Ice Cream Fans
The Magnum news caps off a disappointing month for dessert lovers. Earlier in November, it was revealed that Sara Lee’s one-litre ice cream tubs had been dropped by Coles and Woolworths. However, unlike the Magnum minis, Sara Lee ice cream can still be found at IGA and independent supermarkets.
The Magnum Ego Story
The disappearance also follows a nostalgic Magnum moment. Ash Stanbridge, owner of the Kolmar House General Store in Harrow, in Victoria’s south-west, recently discovered a 30-year-old Magnum Ego in a freezer and shared the find on social media. Magnum Egos, which featured a layer of fudge caramel, were first released in 1990. Stanbridge said the ice cream looked intact, but he wasn’t brave enough to eat it.
In response, Streets released a limited run of 200 Magnum Egos through select convenience stores in Melbourne, Sydney and Newcastle. However, the company stopped short of bringing the flavour back to its permanent range.
Magnum Ice Creams at a Glance
| Product | Status |
|---|---|
| Magnum Mini White Chocolate | Appears discontinued; no longer on the Magnum website |
| Magnum Mini Classic, Almond, Dulce De Leche, Boysenberry and Baileys | Still listed |
| Full-size Magnum White Chocolate & Cookies | Still listed |
| Full-size Magnum Classic, Dulce De Leche, Almond and Boysenberry | Still listed |
| Magnum Ego | Not in the permanent range; 200 released as a limited one-off |
| Sara Lee 1L ice cream tubs | Dropped by Coles and Woolworths; still at IGA and independents |
The Bottom Line
Magnum Mini White Chocolate ice creams have disappeared from Coles and Woolworths, and with the product no longer listed on the Magnum website, it appears to have been discontinued altogether. While that’s bad news for fans of the white chocolate minis, other Magnum Mini flavours and the full-size White Chocolate & Cookies Magnum are still available for anyone craving a creamy, chocolatey treat.
FAQ
Has Magnum Mini White Chocolate been discontinued?
It appears so. The product has disappeared from Coles and Woolworths and is no longer listed on the Magnum website.
Can I still buy Magnum Mini White Chocolate at independent stores?
It’s unlikely. Because it no longer appears on the Magnum website, it probably won’t be available at independent retailers either, apart from any leftover stock.
What Magnum Mini flavours are still available in Australia?
Magnum Mini Classic, Almond, Dulce De Leche, Boysenberry and Baileys are still listed on the Magnum website.
Is the Magnum Ego coming back?
Streets released a limited run of 200 Magnum Egos through select convenience stores, but it hasn’t returned to the permanent range.
Bolded anchor phrases to link: Magnum Mini White Chocolate, Coles, Woolworths, The Magnum Ice Cream Company, Magnum website, white chocolate, White Chocolate & Cookies, Sara Lee’s, Magnum Ego.
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